Technical communications for transportation professionals

Feature Article: Clear Roads Winter Severity Maps

Feature Article on Clear Roads Winter Severity Maps
Client: Clear Roads winter maintenance pooled fund study
Audience: Winter highway maintenance professionals

As part of CTC’s marketing services for the Clear Roads pooled fund program, we contribute feature articles to leading industry publications highlighting recent Clear Roads research projects. These articles serve both to publicize research results to the winter maintenance community and to expand awareness of the Clear Roads program, supporting efforts to recruit new member states. CTC handles all aspects of this marketing effort—identifying candidate projects, pitching articles to targeted publications, optimizing article timing and placement, interviewing sources, identifying images, and writing the articles.

CTC contributed this article on the Clear Roads project “Mapping Weather Severity Zones” to the September 2013 Winter Maintenance supplement to Roads & Bridges magazine.